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In 2011, Carat carried out several take a look at-compared to-control experiments to find out the effect that differing commit concentrations on generic keywords and phrases experienced on Vodafone’s in-retailer product sales.
In the illustration Formerly described, you could possibly Obviously see that Advertiser I, with the best Leading excellent Rating, spends Considerably significantly less For each and every click on when put next to the Many Other people.
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